School of Population Health

Health Promotion (PHCM2003)


This course introduces you to the core theories, principles and concepts in health promotion. You will examine the social determinants of health, the differences between health promotion and health education, and the foundations of health promotion. We will explore health promotion approaches to address global health issues through contemporary perspectives and will examine some of the international developments in health promotion and its impact on health such as the declarations arising from the various international health promotion conferences including the Ottawa Charter and the Tobacco Framework. This course helps develop student’s understanding of multiple varied definitions of health, models of health behaviour change, best practice health promotion principles and approaches to health promotion. You will be introduced to the settings approach to health promotion such schools, workplaces, institutions, cities. The course will equip students with the capacity to engage in public health and population health through the essential health promotion skills and understandings.

Credit points

This is a core course in the Bachelor of International Public Health (3880) comprising 6 units of credit towards the total required for completion of the study program.

Mode of study

Fully online.

Course aim
  • Differentiate between disease prevention, health promotion and health education.
  • Discuss the social determinants of health that influence health.  
  • Identify appropriate health promotion strategies and strategies to facilitate healthy behaviours
  • Apply models of behaviour change to explain and describe people’s decision making in relation to healthy behaviours.
  • Apply behaviour change and communication frameworks and Ottawa Charter action areas to solve real-life health issues.
  • Integrate understanding of the importance of health literacy in suggesting ways for improving health promotion and health education actions and initiatives.
Course learning outcomes

Upon completion of this course, students will be able to:

  • Demonstrate an understanding of statistical inference and be able to recognise and apply the appropriate statistical test for different types of variables.
  • Use statistical software to summarise and analyse data.
  • Demonstrate an understanding of the importance of collecting, managing, and presenting health data.
  • Determine the clinical and practical significance of biostatistical analysis outputs.
Learning and teaching rationale

The course outline and readings that highlight key issues and activities in health promotion both in the Australian and international context will be used in this course. Students will be presented with a range of theoretical perspectives and practical examples. It is expected that students will read the core readings and draw on these as they explore what is happening in a case scenario of Pambani.

This 6-credit 10-week course requires approximately 140 hours of work.  The course is delivered totally online over a ten-week term.  Students are expected to spend approximately 10 hours a week preparing for and actively participating in this course and preparing for and completing assessments.


Assessment Task 1A - Analysis of an international health concern and identifying health promotion interventions addressing the concern (Group component)
Length: 1000 words
Weighting: 20%

Assessment Task 1B - Analysis of a health promotion intervention (Individual component)
Length: 1500 words
Weighting: 30%

Assessment Task 2 - Individual Blog
Length: 250/350 words per blog entry
Weighting: 25%

Assessment Task 3 - Online Discussion Forum
Length: 4 x 300 words each
Weighting: 25%

Readings and resources

Learning resources for this course consist of the following:

  • Course notes and readings (posted in Moodle)
  • Online lectures (posted in Moodle)
  • Supplementary resources such as videos, podcasts (available in Moodle)

There is no compulsory text for this course outside of the readings however, in addition to the course notes, there are additional recommended learning resources.